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On-page SEO is the process by which search engines understand what you are writing about. So, The process of explaining your writing to Google or other search engines is called on-page SEO. And we will explain here the complete on-page SEO checklist that works for ranking your website in the search engine.
If you write about something or create a page on a website, Google will not understand it. Why would Google put you at the top then? When Google understands what you are trying to convey in your article, then if others search for that keyword, your article will come. As the competition is huge, you need to follow some techniques to get the rank.
For this reason, to get rank we do on-page SEO. and you work within your writing or page. Many SEO experts say that 70% of the ranking of websites on Google depends on on-page SEO. In the beginning, we will gain a thorough knowledge of on-page SEO step by step including Content, user experience, Title and URL optimization, and some new SEO strategies as per recent Google updates.
What is on-page SEO?
On-page SEO is a process by which any content of a website is optimized to get more traffic or visitors. Simply put, on-page SEO is what you do for SEO within your website. For those who are just starting out blogging, writing relevant and interesting titles is known as on-page SEO. Remember that your title is the most meaningful part of on-page SEO but being able to optimize the title will prove that you are able to do on-page SEO of your content. In addition to titles, meta descriptions, permalinks, content images, etc. are involved in on-page SEO.
However, we will discuss on-page SEO from the very beginning of a site. Need to mention, domain name selection and using the themes or templates on the website also play a role in on-page SEO optimization. Usually, if you can do on-page SEO properly, your site will rank quickly on Google. Even user experience, reducing bounce rate, increasing CTR, etc. plays a vital role in generating good revenue from Google Adsense. As a result, you have to do on-page SEO for a website.
Importance of on-page SEO
You have to do on-page SEO for your own benefit. Whether you work with an affiliate program or Google Adsense, you need to do on-page SEO to bring visitors to your site and increase organic traffic. No one can guarantee that you will succeed at the beginning of this work. It may even take up to 2 to 6 days for Google to index the content of the new website. And if Google does not index your content, it will not show in the search results, so you will lose traffic. Note that Google maintains billions of websites every day through its crawling system. We read content to understand what is being discussed but Google’s crawler or bot is a machine that does not understand our language. Google Bot should understand what your content is written on, you have written better content on that topic than other websites. And it is also possible through quality content and proper on-page SEO.
As time goes by, everything is getting harder and harder, at one time only the main keyword in Tittle could be ranked. Since it is very important to take ranking through on-page SEO, every blogger needs to know how to do on-page SEO properly. If you want your website to rank on the first page of Google and other search engines, then of course your website must write user-friendly and unique content. If you have done on-page SEO of each post correctly, then you have completed about 80% of SEO. As a result, even if there is no backlink, it can rank in Google and various search engines.
On-page SEO checklist
Let’s check the complete on-page SEO guidelines step by step. Surely, following this on-page SEO checklist will make it easier for your website to rank in Google fast.
#1. Target focus keyword
When it comes to on-page SEO, the first thing that comes to our mind is to use focus keywords correctly. Focus keywords are also called targeted keywords by many. Let’s first learn about focus keywords. This post is about on-page SEO so here is our focus keyword.
If you write an article on How to do on-page SEO then on-page SEO will be your focus keyword. You will try to place the keyword in the first 100 or 150 words of your content that you will write the article targeting the focused keyword.
This will make it easier for search engines to understand which topic your article is written on. Analyzing the content of all the websites that rank on the first page of Google shows that they all use the focus keyword at the beginning of the article.
As a result, you have to optimize the content using the focus keyword. Experts suggest to keep the focus keyword variation 0.5 to 1.5% although it depends on the content length and types. Of course, don’t use the keyword unnaturally among the content.
#2. Optimize the title
Content titles play a very important role in on-page SEO. However, many of us may not know how to optimize the title. However, in order to optimize the title, you have to keep the following 4 things in mind.
When you write your post or arrange your page, you have to use the headings of your specific keywords after writing something. Although the h1, h2, and h3 tags are shown here, you can use the titles (H1), headings (H2), and subheadings (H3).
- Try to use targeted keywords or keyword phrases at least in the title.
- You should repeat the same keyword more than once in your title tag. It can actually decrease the ranking.
- And try to keep the title length below 60 to 65 characters and use some clickable terms on the title.
- Use dashes in the URL to separate strings. It makes the permalinks beautiful and most web browsers keep it clean.
These are some other tactics to optimize the title and you will get some posts in our blog about this. Anyway, you can easily optimize the title following the above methods.
To ensure on-page SEO you need to lengthen the content so that it gives enough information to the users and also the search engine. However, there is no rule as to how big content is perfect. According to a recent study, the average word length of the content on the first page of Google is between 1400 and 7000 words. If there is a simple questionable content then it is better not to be unnecessarily big. Many SEO experts say that word count is not the only factor in content ranking but a big factor.
Blog posts that don’t have a lot of words usually don’t do well in search engines. Because they are generally seen as less informative. Of course, there are exceptions, but for a general information-based blog, it is better to create a post with at least 1400 words. It is always better to do research and be extra informative than to not provide enough information. This is especially true if you are looking for highly competitive keywords. Here, you may need to go up to 5000 words.
#4. Use heading Meta tag and description
Be sure to write the meta description neatly in the description box for each post. Learn how to write meta descriptions. That’s what you’re going to post about. An abbreviated version of the post should be given in the description box. We often don’t see what’s in the description box. But Google search engine can understand that description. That’s what this post is about. So what I will say is that you must not forget to give a description after writing any post.
Then comes about adding heading tags among the content. For this, you have to follow the below things.
- Use H1 tags for one time only. Important to realize that, the title of your post is H1.
- Use as many H2 or H3 tags as you need but do not repeat the same H2 and H3 tags.
- Do not stuff keywords in the meta tag.
You need to pay attention to some other matters too. Use your keywords in the post title. Use long-tail keywords and keep the length of content as if you can use the heading tag properly with some similar keywords. It should be based on research. Analyze the word length of the top 10 results for your query and create content with the same or more words than the average of the top 3 results.
#5. Use images with an alt tag
When you post, each post needs to add images. Don’t forget to give alt text in that image. Search engines understand what this image is about after they get the alt text of the image. And of course, when using alt text you keep your main keywords. This will help in ranking your post.
- Minimize image size before uploading large images.
- Use a caching plugin.
- Add a related name of the image.
If you can optimize the image, surely it will help you to rank the posts fast. At the same time, Google takes it as a ranking signal and thinks the posts are relevant to the readers.
An important on-page SEO metric is to make sure your URL is displayed correctly. Again, you should make the permalink simple. Permalink selection is an important part of on-page SEO. Don’t forget to use the target keyword in Permalink. You can understand what is the main topic of the article by looking at the URL on Google Search. You should not use numbers, years, or other unnecessary words in the permalinks.
#7. Use table of content
Since writing a detailed article has become important, and sometimes posts are as long as 6000+ words, Google easily ranks it. By using a table of contents, you can help users navigate your long article better. It also helps you gain jump links in Google search. It is considered an essential on-page SEO factor to rank some low competitive keywords as well. Most importantly, the users like a table of content the most.
#8. Keyword Density
Your keyword concentration should be kept close to 1 to 1.5% with the mix of LSI keywords. My advice is to use word-related terms to help search engines understand more about your content. Use your keyword once in the first paragraph and again in the last paragraph. And use it in content where it makes sense. Similarly, use some LSI keywords that describe the content most. It helps to keep content relevant.
#9. Add schema
It is one of the SEO techniques which can leave you behind your competitors if you don’t target them. By adding schemas or structured data, the search engines can understand and grab the content. If you are using WordPress, you can easily create schemas with the SEO plugin. If you do not use WordPress, create a schema with Google Search Console.
#10. Internal Linking
To do well in SEO, you need to strengthen the foundation of your site through internal linking. Those who do not know what on-page SEO is, may not understand the subject of internal linking. Internal linking refers to the links within a website. That is, linking one page to another inside the website. This is called Internal Link or Inbound Link in the SEO. This must be a do-follow link.
It is a very helpful on-page SEO technique to rank on the search engine. Even if you don’t add internal links to the content, it may not be good in the eyes of Google.
#11. External Linking
In the middle of the article, you have to give a link to any other external website related to the niche. This is called External Link or Outbound Link in the SEO. External links can be either do-follow or no-follow.
If there are multiple external links, try to include both do-follow and no-follow links in the article.
#12. Optimize the content
There is a saying Content Is King. In fact, it is true. Always try to write informative and large content. Quality content acts as a ranking factor. And then you have to optimize the content using quotes, bold, and italic sentences. Keep it highly simple but easy to read.
#13. Page load time
Website speed optimization is very important because if the speed of the site is low it can affect the SEO. Besides, page load time is currently considered the Ranking Factor of the website. There are various plugins for speed optimization in WordPress. You can find it by searching Google.
If Google can’t find your post then it is useless. That’s why you need to notice a few things. Such as if you are using a sitemap or whether robots.txt is blocking any of your important posts or pages from your website. To rank the content, you have to check if the content is indexed. You can Google Analytics and webmaster tools to track the page as well.
It is very important to keep your website mobile-friendly. Now, most of the users visit the website with smartphones. So Google doesn’t like it if the website can’t be browsed well from mobile. So you need to make sure that your website is going to be well browsed from mobile.
#16. Add Video Content
Adding video to your post will quickly index it. Even the relevance of your post increases. So adding at least one related video is now very important for post rankings. You can embed videos from YouTube. Now, it is considered mandatory to add a video for on-page SEO.
#17. Social Sharing buttons
Social signals are very important for ranking a post or page on Google. So, add a social sharing button to your page. Then your viewers can easily share the post. And this is one of the ways to rank your posts on Google.
- Add a featured image for Facebook, Twitter, etc.
- Add a floating social sharing button on or at the end of your post.
#18. Don’t do on On-Page SEO
Many people do some wrong things in the name of on-page SEO. Keyword stuffing and duplicate content are among them.
- Keyword stuffing
Keyword density is a very important ranking factor in content. However, when going to do keyword placement, you have to take care that it does not spoil the beauty of the content. Trying to insert keywords without the need is part of the stuffing. The users and the search engines don’t like it.
- Duplicate Content
We know content is the most important part of your entire SEO journey. If the content is not informative and optimized properly, it will never perform well in search engines no matter how much you do SEO. And that’s why many people steal other people’s content and use it on their blog or website which Google considers duplicate content. Duplicate content is never considered worthy of Google ranking. Moreover, if your site has duplicate content in any new Google updates, it will be thrown out of the website by the SERPs.
We tried to discuss the complete on-page SEO checklist. Google constantly changes its algorithms. So if something new is updated you can find out from this post. That’s why you can bookmark this post. And if you have any questions about your site’s on-page SEO or need to add a new term, you can make a comment here.