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SEO is the process of optimizing a website according to search engine algorithms. To do this optimization you need to do two types of optimization. On-page SEO and off-page SEO. Basically, off-page SEO is the rule to optimize the website from outside the website best seo company primelis
On-page SEO is mainly optimized among the articles and off-page SEO is the optimization of domains and other platforms. The main goal of on-page SEO is to make the content user-friendly and off-page SEO aims to increase the domain authority. There is no technical factor in on-page SEO but there are many technical factors in off-page SEO. These are the basic differences between off-page SEO and on-page SEO.
Now you may be wondering why you need to do this off-page SEO or what are the benefits of off-page SEO. Let’s find out.
Why is off-page SEO important?
Off-page SEO is a very useful term for ranking a website. No website SEO is complete without off page SEO. Off-page SEO tells search engines that your website is more important than all other websites.
Think of e-commerce websites. The chances of them doing on-page SEO are very low. So in order to rank them, they have to do off-page SEO, actually, they have to do off-page SEO very well. best seo company primelis
How to do off-page SEO?
Off-page SEO focuses on a number of issues. The issues are- Link Building, Social authority, and E-A-T for local SEO. Let’s learn more about the issues.
#1. Link Building
What is backlink or link building? The matter is much more complicated though. An article can be written effortlessly with only link building. Simply put, getting a link to your website from another website is called backlink or link building. Maybe it’s a backlink for your home page or a backlink for specific content.
Now you may be wondering why do backlinks?
Suppose you go to the market to buy some things, then you must go to the most popular shop in the market which is known to everyone. You never go to a store that nobody knows about. Similarly, when you do link building on other sites, the people who visit those sites will know about your website and your website will be known to everyone.
One of the most important aspects of off page SEO is link building. Link building is essential for every website. But first, you have to have proper knowledge about the subject of link building. If you start building a link without realizing it, then the website will suffer instead of getting better. This is very important for SEO because the link authority of your website will depend on this link building and the ranking will depend on the domain authority.
The world’s leading SEO experts say link building is the second most valuable topic after website content. Link building can be done in several ways.
- Natural link: If your article is very informative then someone else can give a link to your website as a source while sharing the information after reading your article. It will be a natural link for your website. This means that the link that people will create for your website is the natural link.
- Manually link building: If you pay a high authority website to link your website, it will be a manually built link.
- Self-created link: If you create a link to your website through various guest posts, forum posts, and blog comments, then it will be a self-created link.
Everyone should focus on natural link building. And if you want to get more natural links, you need to improve the quality of your content.
In the case of link building, you will give more priority to quality over quantity. Because if you take a link from a website or take a link from a spammy website with a very high spam score, then the spam score of your website will also increase and that will have a negative effect on ranking.
And of course, do link building on your topic or niche-related website. Don’t create too many links in one day. Instead of building links over time, if you build a lot of links in one day, your domain’s spam score is likely to increase and in some cases, your website may even be blacklisted. ( best seo company primelis )
Here are some things to keep in mind when it comes to link building.
1) Domain Authority / DA
Domain Authority or DA is a score for a website provided by Moz. This score is based on the overall performance of a website. The better the SEO status of a website, the higher of its DA. The DA of a website can be up to 100.
Again if a high DA website can help increase its domain authority by giving Dofollow backlinks to another low DA website. So you have to give priority to high DA websites when creating links. But this is not to say that links cannot be created without a high DA website. Backlinks from high DA websites will be very effective.
Should I just take backlinks from high-authority sites? No. The niche of the website from which you get backlinks should be the same as your website. Then your backlink will be more effective.
3) Site traffic
Before getting backlinks from a website, check the traffic of that website. Because if there is no traffic on that website then there will be no benefit with that backlinks.
4) Link type
When you create a link on a website, you will see that there are two types of links, one is dofollow and the other is nofollow. Let’s know more about this.
- Dofollow link: This is the default type of link. Dofollow links refer to those links that help SEO by passing the authority on the destination link. Passing this authority is also called passing link juice. These Dofollow links help increase the authority of the website.
- Nofollow link: These are the links that do not allow the authority to pass the juice. The nofollow links were introduced to stop web spam. These links do not have much effect on SEO.
We must create do-follow links during link building otherwise the links will not have much impact on our SEO.
How to do link building?
Let us know how to build High-Quality Backlinks.
- Private Blog Network (PBN) Link
PBN is a very popular way to rank websites quickly. Although we know PBN is a Black Hat or Gray Hat SEO. If you open a few more websites related to your niche and link to your main website which you want to rank from there, you will not have to bother to create links with the money of other website admins.
PBN or private blog network is the link building by preparing a few more websites in that niche to rank a website in this way. It is very easy to rank with PBN but PBN is a very expensive method and it is risky as well.
- Web 2.0
There are some websites that allow everyone to publish content on their site for free. Some sites also allow them to work with subdomains such as blogger, and WordPress. Creating links by publishing content on such free sites is called Web 2.0.
It’s a bit like PBN but it’s much easier and completely free. You can implement this method to get backlinks. To do Web 2.0, you first need to create your own site with the different Gmail sites. Then publish the content there and do link building with on-page SEO as you did in PBN.
iii. Document Sharing
There are some sites online that will allow you to publish any document on their website. You can also create good links for your site from these websites if you want. To create a link you first need to create a niche-related document (slide, pdf, video) of your website.
Then go to those sites, create your account and upload your document. Give a nice description and a link to your website. The authority of these document-sharing sites is high so the backlinks of these sites are very useful.
- Question Answer Site
Nowadays another popular link-building method is the Q&A site. People come to these sites and ask various questions to solve their problems. Find the questions of the people whose article can solve your problem, then add the link of your website to the last by answering.
A popular question and answer site is quora.com. You first need to go to these sites to create your own account and sort your profile with the correct information. Try to answer 2/3 questions without a link and then give a link to an answer. If you use the link in all the answers then the websites may ban you. You can get links from Q&A sites and a lot of targeted traffic as well. So always try to stay active in the question and answer sites for getting high-quality backlinks and targeted traffic. ( best seo company primelis )
- Social Bookmarks
There are many popular websites in the world such as Facebook, Google, Pinterest, LinkedIn, etc. Adding links on these websites is called social bookmarking. Through social bookmarking, you will get a lot of visitors from these websites. on the other hand, your website will gradually become a brand. If you search on Google, you will find many social and bookmarking sites.
- Forum Submission
Forum submission is adding links to your website in some very popular forums. If you want to add a link in the forum, first you have to find your niche-related forum then people will talk about various problems there, and you will solve those problems and add the link to your website. Just like the question-answer site. You will get a lot of visitors from these forums and your website will grow in popularity.
vii. Image submission
There are many websites that will give you the opportunity to upload any picture on their website. You can create a picture related to your niche and upload it on those websites. And the funny thing is that these websites also give you the opportunity to add a link to your website with the image. So you can easily get backlinks. One such well-known image website is Pinterest.com. ( best seo company primelis )
#2. Brand Signals (Social Media Marketing)
Brand signals are very important for a website. After link building, social authority is given priority in off-page SEO. What are Brand Signals? If you now do a Google search for the name of a popular star, you will see the picture of the star, social account, and birth, everything will come in detail. Again, if you type Twitter into Google and search, the official website of Twitter and everything about them will come up in detail.
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Why did this happen? The reason is that the star and Twitter have made themselves a brand. In this way, you have to increase the brand signal by making your own brand.
Brand signal requirements
What are the requirements of a brand signal or social signal? Is it easy to rank? The straightforward answer is that brands or social signals have no effect on SEO. If this had an effect on SEO, then maybe it would be very easy to do SEO because now you can buy like comments on social media. Anyone can get a good brand signal by increasing the like comments on their social profiles.
So why should we work with brand signals? If you are asked why you are doing SEO on your website? So you say so that I can get good visitors so I am doing SEO.
Yes, if you can increase your brand signal then you will get a good amount of visitors. People will find you by searching the name of your website if you have a good brand signal. We will also discuss later whether brand signals directly affect SEO but in other ways.
How to increase the brand signal?
Before you know how to increase the brand signal, you need to know how much your brand signal is now. How do you know that? Do a search by typing the name of your website. For example, our website name is DM Tools. See the search volume of the name of your website. The higher the search volume, the higher your brand signal. Every major brand in the world has a much higher search volume. Now let’s know how to increase the brand signal?
There are many ways to increase the brand signal. Let’s know a little detail about all the ways.
- Brand Signal With Social Media
Your brand signal will only grow when people recognize you or your website. And the easiest way to get to know people is through social media. We use social media a lot more in our daily lives. So it will be easy to promote or brand your website through social media.
- i) YouTube
When it comes to branding through social media, the first social media name to take is YouTube. People are constantly watching videos on YouTube and many brands are promoting themselves through YouTube.
- ii) Facebook
The most popular social media today is Facebook. You will open a Facebook page in the name of your website and add the website link there. And publish regular content.
LinkedIn is basically a job search platform but LinkedIn has a feature to submit articles. You can submit articles by creating a profile in the name of your website.
- iv) Medium
Medium is a free content publishing website. You can upload your website content in the medium. You will also get good traffic as there are many users in the medium.
- v) Twitter
All the small and big companies in the world have Twitter accounts. Since your website will work like a company, you also need to open a Twitter account.
- vi) Pinterest
Pinterest is currently a very popular image-sharing platform. More visitors come here from the USA. If your website is USA-based then you are likely to get a lot of visitors here. Just create an article-related image and submit it here with the article link.
Another popular image-sharing website is Instagram. You can promote your website on Instagram by opening a business page like Facebook.
There are many more such social media but the ones I have shared are very useful and popular. Share every post on your website on these social media. Gradually the engagement of your social profiles will increase. When you get a lot of like comments, the social authority of your website will increase. If you want, you can increase engagement through paid marketing on these social media. In this way, you will increase the social authority of your website fast.
- Brand Signal with Forum
Currently, there are various niche-related forums in the world where a lot of discussions take place. There are also various Q&A sites where people ask and answer questions.
You can open an account in all these forums in the name of your website and discuss with people and help everyone by solving various problems.
As a result, you will get popularity among everyone which will increase the brand signal of your website a lot. If you continue to answer Quora and Reddit more and more, you will see that the popularity of your website will gradually increase.
- Research-based article
If you write a survey or research article then it will increase your brand signal. But of course, your research will benefit people or be interesting. Then when someone talks about your research they must mention the name of your website because you did the research.
For example, if we talk about any research at Harvard University, we must mention the name of Harvard University. Writing such a research-based article may not be possible for everyone. So many people create infographics based on any survey or research. And writes the name of the website in the infographic. When someone shares this infographic with others, that website becomes a brand.
#3. E-A-T Method (Local SEO)
One of the most important terms in off-page SEO is E-A-T. This E-A-T term is becoming very important nowadays as there is a lot of competition in the blogging industry. Many of us don’t know about it let’s know a detail.
What is E-A-T?
E = Expertise, A = Authoritativeness, T = Trustworthiness. Don’t understand? Google will rank websites that have content, authenticity, or credibility in their content.
For example, to create a health-related blog, you do not need a degree in medical science. You can also write health-related articles. A doctor can also write a health-related article but normal people will read the doctor’s article because he has the skill, authenticity, and credibility. ( best seo company primelis )
Similarly, Google also wants its audience to read articles that contain the above 3 matters. So do we need a degree to create a website? Not that. You have to do something so that Google can find the above things in you. So let’s find out how to increase E-A-T?
How to increase E-A-T?
When we were talking about its brand signals we said that brand signals indirectly affect SEO. Yes, brand signals will help you a lot to increase your E-A-T.
- i) Local news portal
If there is a popular local news portal in the location you are targeting, then talk to them and ask them to publish an article about your website. Although it is expensive, it will do you a lot of good for your website.
- ii) Website review site
There are various website review sites online where only other websites are reviewed. Get good reviews from these websites. There are some websites that give ratings based on reviews from audiences (e.g. Trust Pilot).
You can ask the audience of your website to go to those sites and give positive reviews. Some people write reviews themselves and in that case contact them and write a positive review of your website. Try to get reviews from high-authority sites. Discuss your website more and more in the forums. ( best seo company primelis )
The final word…
Today we have discussed in detail about off page SEO with you. Maybe this one article is not enough to understand the whole Off-page SEO. Because off-page SEO is a very deep subject If you do not understand anything, you must let us know in the comments. Thanks for patiently reading this post. ( best seo company primelis )